Wholesale Price List Template Excel, Word & Google Sheets

What is the wholesale price list template?

A Wholesale Price List Template is used by suppliers, distributors, or product-based businesses to list their items along with pricing, units, categories, and ordering details.

Instead of juggling spreadsheets or outdated catalogs, this template offers a single, accurate, organized layout for communicating your wholesale offerings to clients. It ensures consistency across all sales channels and removes the need for repetitive emails or verbal pricing explanations.

What Does a Wholesale Price List Template Contain?

Item Code

Each product is assigned a unique identifier (e.g., WH001, WH002) to simplify inventory tracking, invoice matching, and order management.

Product Name

The clear, recognizable name of the item (e.g., "Organic Olive Oil" or "Cotton T-Shirts"). Avoid internal SKU jargon—use names your buyers will instantly understand.

Unit

Defines the packaging or sales unit (e.g., per piece, per box, per kg). This minimizes ordering confusion and ensures accurate fulfillment.

Wholesale Price

The price at which you sell the product to your wholesale clients. Display this clearly and consistently. Round values reduce friction and look more professional.

Retail Price (Optional)

You may include a suggested retail price (SRP) to help resellers benchmark their margins and pricing strategy.

Minimum Order Quantity (MOQ)

This section tells buyers the smallest amount they can purchase. It protects your margins and ensures operational efficiency.

Stock Status

A quick-glance indicator showing availability (e.g., In Stock, Low, Out of Stock). Helps clients plan their orders and reduces unnecessary back-and-forth.

Notes

Use this space to highlight lead times, special packaging, discounts, or any other relevant info that might affect buying decisions.

How to Use the Wholesale Price List Template?

1- Brand the Template

Add your company name, logo, contact info, and payment terms at the top. A branded price list builds trust and makes your business easier to recognize.

2- Organize by Category

Group your products logically—this makes it easier for clients to scan and select. You can sort alphabetically, by popularity, or by profit margin.

3- Fill in Product Details

For each item:

• Assign a clear code
• Write a concise product name
• Specify the unit of sale
• Enter wholesale and optional retail pricing
• Indicate the minimum order quantity
• Update stock status weekly or in real-time (if shared digitally)

4- Use Consistent Formatting

Avoid clutter. Stick to uniform text sizes, number formatting (e.g., $4.00, not $4), and alignment. A messy spreadsheet = lost orders.

5- Keep It Editable

Use Excel or Google Sheets so you can update pricing, add products, or adjust quantities without redesigning the whole layout.

6- Review and Test

Before sending to clients, review for typos, outdated products, or pricing mistakes. Better yet, have a colleague test-read it to make sure it’s foolproof.

Importance of The Wholesale Price List Template

Reduces Miscommunication

You won't have to constantly repeat pricing terms over emails or calls. Everything is clearly laid out in a standardized format.

Saves Time for Everyone

Instead of building new quotes from scratch or digging through spreadsheets, reps and clients get a ready-to-use reference every time.

Increases Order Accuracy

Clients know the units, pricing, and MOQs upfront—leading to fewer order mistakes and returns.

Enhances Professionalism

Presenting a clean, branded, detailed price list positions you as a reliable supplier. It sets expectations and elevates your brand image.

Enables Smarter Sales Strategy

By reviewing your own price list regularly, you’ll spot slow-moving products, identify upsell opportunities, and catch pricing inconsistencies.

Supports Scaling Operations

As your product catalog grows, your pricing system stays intact. This template grows with your business—no need to overhaul your process.

Who Can Use the Wholesale Price List Template?

Distributors & Wholesalers

Perfect for businesses that supply to resellers, retailers, or B2B partners. A simple way to centralize and standardize pricing.

Manufacturers & Producers

Whether you sell goods by the pallet or piece, this template helps communicate your offers clearly—especially across languages or markets.

E-commerce Sellers with Bulk Options

If you offer wholesale pricing tiers for larger orders, this template clarifies those structures and simplifies onboarding new buyers.

Sales Teams & Agents

Reps can carry a digital or printed version to client meetings, speeding up sales conversations and improving close rates.

Procurement Teams

Internal buyers can use this format to evaluate vendor offers and compare apples to apples without sifting through vague proposals.